THE SLOANE FOX STORY:
BEYOND THE FABRIC
Born in Liverpool, Sydney, Sloane Fox wasn't created in a boardroom. It was born from the hustle of Liverpool, New South Wales. Growing up in the West, I learned that if you want something to last, you have to treat it with respect.
My background isn’t in fashion—it’s in people. I spent years working as a disability support worker, including within forensic disability support.
Managing complex cases taught me the importance of discipline, precision, and caring for every detail.
I’ve brought that same uncompromising standard to every stitch of this brand.
The Inspiration: Respect the Build
I’ve always been a fan of the "Build and Hustle" mentality. Watching creators like Mat Armstrong take something broken and turn it into something elite was the spark I needed.
When I wasn't doing too well, seeing that kind of dedication gave me the inspiration to start Sloane Fox. I realized that most streetwear brands only care about the sale—they don’t care what happens to your clothes after the third wash.
The Sloane Fox Ritual: A New Standard
We believe that high-end Sydney Streetwear deserves high-end care. That’s why we created the Fox Fresh Ritual. We are the only Australian brand that pairs premium pump covers with a professional-grade garment care system.
Our Botanical Softener and Oxy Booster are engineered to help you fight the fade and protect the fibers of your 100% cotton gear. We provide the science; you provide the hustle.
Our Commitment
We are founder-led, independent, and strictly focused on quality. We don’t do "fast fashion." We do gear that is built to stand its ground.
Welcomed to the Ritual.
Welcome to Sloane Fox.
Bespoke Commissions & Corporate Studio
Complete Freedom Commissions
Bring the Sloane Fox standard to your brand, team, or private event.
We offer a full-service design and production boutique using the premium AS Colour range as our canvas—including the elite 280 GSM Heavy Tee (5080) for those seeking the ultimate luxury weight.
Our Seamless 3-Step Process:
1. Select Your Canvas: Choose any garment from the AS Colour collection (from jackets to heavyweight tees).
2. Professional Vectorization: Send us your artwork or logo. Our Fox Press technology will professionally vectorize and upscale your design to ensure a crisp, high-definition finish.
3. Digital Master: We provide a high-fidelity digital mockup of your custom piece. Once you approve the design and garment choice, we move to precision DTF production.
Artwork Quality
Source Image & Vectorization Standards:
To maintain the Sloane Fox luxury finish, we require a clear source image for our vectorization process.
Accepted Quality: We require a high-resolution file (PNG, JPEG, PDF, or SVG).
The High-Definition Rule: Our Fox Press technology is designed to upscale your artwork into a crisp, professional vector. However, we cannot accept low-quality screenshots, blurry thumbnails, or pixelated images.
Studio Review: Every commission is manually reviewed by our studio. If your source file does not meet our production standards, we will contact you to discuss a higher-resolution replacement or a professional logo reconstruction before we move to print.
Pricing Guide
Individual Commissions: From $75 (Includes professional vectorisation & premium AS Colour garment).
Small Groups (6+): Competitive per-unit pricing with discounted setup
Corporate & Bulk (20+): Wholesale garment rates & waived setup fees.
All orders include a digital high-fidelity mockup for approval before production.
Bespoke Commissions & Corporate Studio
Complete Freedom Commissions
Bring the Sloane Fox standard to your brand, team, or private event.
We offer a full-service design and production boutique using the premium AS Colour range as our canvas—including the elite 280 GSM Heavy Tee (5080) for those seeking the ultimate luxury weight.
Our Seamless 3-Step Process:
1. Select Your Canvas: Choose any garment from the AS Colour collection (from jackets to heavyweight tees).
2. Professional Vectorization: Send us your artwork or logo. Our Fox Press technology will professionally vectorize and upscale your design to ensure a crisp, high-definition finish.
3. Digital Master: We provide a high-fidelity digital mockup of your custom piece. Once you approve the design and garment choice, we move to precision DTF production.
Artwork Quality
Source Image & Vectorization Standards:
To maintain the Sloane Fox luxury finish, we require a clear source image for our vectorization process.
Accepted Quality: We require a high-resolution file (PNG, JPEG, PDF, or SVG).
The High-Definition Rule: Our Fox Press technology is designed to upscale your artwork into a crisp, professional vector. However, we cannot accept low-quality screenshots, blurry thumbnails, or pixelated images.
Studio Review: Every commission is manually reviewed by our studio. If your source file does not meet our production standards, we will contact you to discuss a higher-resolution replacement or a professional logo reconstruction before we move to print.
Pricing Guide
Individual Commissions: From $75 (Includes professional vectorisation & premium AS Colour garment).
Small Groups (6+): Competitive per-unit pricing with discounted setup
Corporate & Bulk (20+): Wholesale garment rates & waived setup fees.
All orders include a digital high-fidelity mockup for approval before production.