THE SLOANE FOX STORY:
BEYOND THE FABRIC
Born in Liverpool, Sydney, Sloane Fox wasn't created in a boardroom. It was born from the hustle of Liverpool, New South Wales. Growing up in the West, I learned that if you want something to last, you have to treat it with respect.
My background isn’t in fashion—it’s in people. I spent years working as a disability support worker, including within forensic disability support.
Managing complex cases taught me the importance of discipline, precision, and caring for every detail.
I’ve brought that same uncompromising standard to every stitch of this brand.
The Inspiration: Respect the Build
I’ve always been a fan of the "Build and Hustle" mentality. Watching creators like Mat Armstrong take something broken and turn it into something elite was the spark I needed.
When I wasn't doing too well, seeing that kind of dedication gave me the inspiration to start Sloane Fox. I realized that most streetwear brands only care about the sale—they don’t care what happens to your clothes after the third wash.
The Sloane Fox Ritual: A New Standard
We believe that high-end Sydney Streetwear deserves high-end care. That’s why we created the Fox Fresh Ritual. We are the only Australian brand that pairs premium pump covers with a professional-grade garment care system.
Our Botanical Softener and Oxy Booster are engineered to help you fight the fade and protect the fibers of your 100% cotton gear. We provide the science; you provide the hustle.
Our Commitment
We are founder-led, independent, and strictly focused on quality. We don’t do "fast fashion." We do gear that is built to stand its ground.
